About us

We’re the dev team behind Sortable’s Ad Engine, which uses machine learning to optimize ad impressions. Our algorithms analyze millions of impressions daily and make real-time decisions on which networks should fill ad space so publishers can stop worrying about their online ad impressions. Insights, solutions, and cautionary tales from devs like Joel, Shawn, Colin, Graeme, and Steven are published here, so future generations of devs need not bang their heads against the same walls as we have, but can find their own walls.